New work: Sobeys Traceable Seafood

A few weeks back I was out in Pubnico, Nova Scotia shooting a little film for Sobeys, one of Canada’s oldest and respected grocery stores. The spot promotes their Traceable Seafood program, which enables customers to see who caught their seafood, when

Leeroy Jenkins: Reimagined as a Short Film

Just finished my first short film, which also doubles as an advertisement for the CFC Worldwide Short Film Festival. I was asked by the agency doug & serge, to create a short film from the popular viral video “Leeroy Jenkins”. We had about 4

Athlete profiles: High Jump

Today’s post features the first shot from a diverse group of amateur athletes that I photographed for a campaign promoting our athletic city here in Toronto. This is one of those jobs that gets all the pieces involved: pre-production meetings,

The House of Innovation

A few weeks back I was commissioned by Taxi Toronto to shoot an “anthem” video for Canadian Tire, introducing their great new campaign that just launched June 1st. Basically, Canadian Tire bought a house to fix up, sell, and then give the sale

A New PDN feature

A great book-end to my first year’s work in the world of Live Action/Video/Motion (call it what you like), has found itself in a new PDN article, “How Creatives Hire Photographers for Video Assignments” (PDN May). Derek Blais, friend and Art